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Designing the Business Fundamentals

This module will anchor you to your future success. You will be guided to create a compelling vision for your business that is aligned to your values, and goals. You will always be more successful when you are working towards your own definition of success versus what anyone else defines as success. Powerful and challenging exercises will teach you and motivate you to improve the overall quality of both your business and your personal life. Once you complete this module, you'll have the insights, knowledge and tools to take action as a business owner. You will gain the know how to set up your business to give you more freedom, more choices and more wealth.

Speaking the Top Producer Language

The language you use in any client interaction will determine your results. Knowing the exact right thing to say at the exact right time is critical to your success as a real estate agent. You want to make sure you use language and messages in a way that reflects your overall objective. In the business of real estate, we are faced with a multitude of objectives in the selling and buying process. It is critical that you know how to identify the specific objectives, actions and language required to create the result you are looking to achieve. This module provides the tools you need.

Marketing for Lead Generation

This module both supports and challenges you as you gain insights and learn new skills to generate leads and convert leads to clients for life. By the end of this module, you'll have the tools and action plan to optimize your lead generation strategy and create sustainable long-term profits in your real estate business. Dan Plowman personally walks you through the essentials of creating a sustainable system for lead generation that will support your real estate business for years to come. Before you start to spend your time, money and effort in lead generation, listen to all the segments in the Marketing for Lead Generation module first. This one module can make all the difference in your long-term success in the business of real estate.

Creating the Winning Buyer System

Imagine having a qualified list of buyers who have agreed to buy a home with you in the next 12 months. These aren’t uncommitted buyers. They are buyers who signed an agreement to work with you and will buy a home within a year. Many of these buyers may also have a home to sell and when the time comes will be using you to list that home as well. Using the Buyer Presentation & creating a systematic Buyer Plan to get the client from a signed agreement to a firm deal, you will have a solid list of people ready to buy a home with YOU. This module shows you how.